Marketing & Competitive Intelligence
Deskripsi :
Inisiatif pengembangan marketing & Competitive Intelligence unit yang efektif semakin dibutuhkan. Penerapan integratif, self-independence model oleh beragam perusahaan utama Indonesia, merupakan jawabannya. Pelatihan ini mengajarkan peserta pengetahuan dan keterampilan yang memadai untuk menjadi champion dalam meningkatkan kinerja MCI di perusahaannya
Course Outline :
- Understanding Marketing & Competitive Intelligence: from Information to insight
- The 5Cs model: Understanding core basic of marketing intelligence system
- Application of 5Cs model: Setting up marketing intelligence unit
- Using intelligence data: Summarizing, Analyzing and Reporting
- Design & Sampling methods for Data gathering techniques
- Interview techniques & developing questions structure for marketing intelligence
- Marketing Intelligence System Development
- Marketing Intelligence Project Roadma
Peserta :
Chief Executives, Business Development Head, Marketing Director, Marketing Manager, Brand Manager, Product Manager, strategy analyst dan specialist yang memerlukan pemahaman atas sisi aplikatif dari competitive & marketing Intelligence.
Waktu
Durasi : 3 hari
Instruktur : Fauzan Asmara & tim
- 29 – 31 Agustus 2012
- 12 – 14 September 2012
- 26 – 28 September 2012
- 10 – 12 Oktober 2012
- 29 – 31 Oktober 2012
- 7 – 9 November 2012
- 21 – 23 November 2012
- 12 – 14 Desember 2012
- 26 – 28 Desember 2012
Tempat
- The phoenisx Hotel, Yogyakarta ( Rp. 6.500.000/ participant non residential, special price Rp. 6.000.000/prticipant for minimum 3 participants from the same company.
- All Seasons Legian, Bali. ( Rp. 13.500.000/ participant non residential, special price Rp. 13.000.000/prticipant for minimum 3 participants from the same company.
- Aston Hotel, Balikpapan ( Rp. 11.500.000/ participant non residential, special price Rp. 11.000.000/prticipant for minimum 3 participants from the same company.
- Best Western Premiere Hotel, Solo ( Rp. 9.000.000/ participant non residential, special price Rp. 8.500.000/prticipant for minimum 3 participants from the same company.
- Sheraton Senggigi Hotel, Lombok ( Rp.12.500.000/ participant non residential, special price Rp. 12.000.000/prticipant for minimum 3 participants from the same company.
Facilities:
- Convenience meeting room at four stars hotel
- 2x coffee break and lunch
- Training kit
- Soft and hard copy course material
- Certificate
- Souvenir