DESKRIPSI
Guna meningkatkan penjualan, perusahaan harus memperhatikan perilaku pelanggan (customer behaviour), dalam melakukan pengambilan keputusan pembelian. Hal inilah yang akan dibahasa dalam materi pelatihan ini.
MATERI KURSUS
- Customer behaviour & strategi pemasaran
- Dynamic segmentation & customer behaviour
- Model customer behaviour
- Faktor-Faktor yang mempengaruhi customer behaviour dalam perspektif marketing mikro.
- Proses keputusan untuk membeli dan tipe-tipe perilaku keputusan pembelian.
- Positioning and marketing communication conducted by taking into account customer behaviour
- Bisnis dan perilaku bisnis.
INSTRUKTUR
Tirtana Brachnata, SE., MM.
PESERTA
Semua karyawan atau supervisor di bidang pemasaran
METODE
Presentation, Discussion, Case Study, Evaluation Pre test & Pos Test
- Batch 1 : 15-17 Januari 2014 Place : JGJ/BDG/JKT/BALI/SING/MAL
- Batch 2 : 8-10 April 2014 Place : JGJ/BDG/JKT/BALI/SING/MAL
- Batch 3 : 12-14 Agustus 2014 Place : JGJ/BDG/JKT/BALI/SING/MAL
- Batch 4 : 14-16 Oktober 2014 Place : JGJ/BDG/JKT/BALI/SING/MAL
FASILITAS
- Training Module (Hard and Soft copy (USB Flash Disk))
- Certificate
- Stationeries: NoteBook and Ballpoint
- Souvenir (Jacket or waistcoat or T-Shirt)
- Bag or backpackers
- Training Photo
- Training room with full AC facilities and multimedia
- Once lunch and twice coffeebreak every day of training
- Qualified instructor
- Transportation for participants from hotel of participants to/from hotel of training (if minimal number of participants from one company is 4 persons)