DESKRIPSI

Menentukan segmen pasar, positioning dan differentiation merupakan hal penting dalam menemtukan keberhasilan merek sebuah perusahaan. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma
saja. Dalam training peserta diharapkan mampu membuat rencana strategis Branding, mengorganisasikan implementasi Branding, memahami umur merk dan memahami keberhasilan branding.(bx)

MATERI

• The importance of branding
• Develop brand objective
• Determine brand key success factor
• Set up branding strategy
• Characteristics of an effective brand name
• Steps in determining an effective brand name
• Types of brands
• Guidelines in creating and maintaining a strong brand
• Brand initiation and energizing
• Complete common brand manager responsibilities

PESERTA

Supervisor, Manager, general manager ,Direktur, dan siapapun yang ingin mengasah jiwa kepemimpinan yang efektif secara efisien.

INSTRUKTUR

Nur Hidayat, ST, MM

WAKTU & TEMPAT

7 – 9 Okt 2014

08.00 – 16.00 WIB

Hotel Ibis Styles Bali Kuta Dewi Sri

METODE

Presentation, Discussion, Case Study, Evaluation Pre test & Pos Test

FASILITAS

• Training Module
• Training CD contains training material
• Certificate
• Stationeries: NoteBook and Ballpoint
• Souvenir
• Bag or backpackers
• Training Photo
• Training room with full AC facilities and multimedia
• Once lunch and twice coffeebreak every day of training
• Qualified instructor

REGISTRASI

Biaya kursus: Rp. 7.000.000,- per peserta (Non Residential)

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