Guna meningkatkan penjualan, perusahaan harus memperhatikan perilaku pelanggan (customer behaviour), dalam melakukan pengambilan keputusan pembelian. Hal inilah yang akan dibahasa dalam materi pelatihan ini.

MATERI KURSUS

• Customer behaviour & strategi pemasaran
• Dynamic segmentation & customer behaviour
• Model  customer behaviour
• Faktor-Faktor yang mempengaruhi customer behaviour dalam perspektif marketing mikro.
• Proses keputusan untuk membeli dan tipe-tipe perilaku keputusan pembelian.
• Positioning and marketing communication conducted by taking into account customer behaviour
• Bisnis dan perilaku bisnis.

INSTRUKTUR

Tirtana Brachnata, SE., MM.

PESERTA

Semua karyawan atau supervisor di bidang pemasaran

METODE

Presentation, Discussion, Case Study, Evaluation Pre test & Pos Test

• Batch 1 : 15-17 Januari 2014                  Place : JGJ/BDG/JKT/BALI/SING/MAL
• Batch 2 : 8-10 April 2014                        Place : JGJ/BDG/JKT/BALI/SING/MAL
• Batch 3 : 12-14 Agustus 2014               Place : JGJ/BDG/JKT/BALI/SING/MAL
• Batch 4 : 14-16 Oktober 2014                 Place : JGJ/BDG/JKT/BALI/SING/MAL

FASILITAS

1. Training Module (Hard and Soft copy (USB Flash Disk))
2. Certificate
3. Stationeries: NoteBook and Ballpoint
4. Souvenir (Jacket or waistcoat or T-Shirt)
5. Bag or backpackers
6. Training Photo
7. Training room with full AC facilities and multimedia
8. Once lunch and twice coffeebreak every day of training
9. Qualified instructor
10. Transportation for participants from hotel of participants to/from hotel of training (if minimal number of participants from one company is 4 persons)

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